Copywriting, Editing, and SEO – Right Idea Media & Creative
Disclaimer* All information about my former projects and clients is based on experiences that I had while at Right Idea Media & Creative. They do not reflect the inner workings of Right Idea Media & Creative, and none of the information shared is of a confidential nature. The opinions written by me about these clients are my own, based on my experiences, and do not reflect the views of Right Idea Media & Creative. These are reflections and contextual anecdotes of my time working on the projects, my approach, and what I had to do to complete my work based on my time working with/interviewing these clients. The writing discussed and showcased is the property of Right Idea Media & Creative. Therefore, I have provided links to the original creative and am not promoting it directly on my personal website—the content is not posted here. This website is not monetized by myself, and I do not receive advertising revenue from visits. This is a location to showcase my work and growth as a professional writer.
Website Copy/Branding/SEO
About the Client – Dr. Gregg Bell is one of the most successful orthodontists in the entire country. He is a very kind man, but he also expects the best—every smile has to be perfect, and all materials put out by his brand must align with what he has built over a career of more than 30 years. Regarding web copy, Dr. Bell had high expectations for his practice, and working on his brand taught me lessons that were paramount in building knowledge about promoting brands themselves.
About the Client – Dr. Matthew Liesen is very casual and easygoing, but this is not to say he isn’t a great dentist—he’s one of the most intelligent people you will ever meet. Dr. Liesen wanted a site that reflected his personality, as well as the relationships he has with his patients. He knows everyone who visits his office personally and believes that the dentist shouldn’t add extra layers of complexity to life, as life is already tough. Therefore, I went with a more minimalist site with copy that is modern in feel and relaxed in language/branding. This minimalist approach proved to be a welcome challenge in my SEO abilities because what the site lacked in extensive information, I had to make up for in keyword research, blogs made with best practices, good meta tags/descriptions, etc.
About the Client – Dr. Amanda is a genuine pediatric dentist and embodies everything you would want in someone caring for your child’s oral health and wellness. She is a fantastic mother, a great wife (her husband, Dr. Hankins, was also our client), and has a staggering amount of knowledge and skill in the pediatric dental field. She also knew what direction she wanted to go regarding branding: kind, friendly, informative, reassuring, and trustworthy. Dr. Amanda had a vision for what she would want to see as a dentist and a mom from the potential practice she would send her children to. So, on my part, there was tremendous pressure to nail the language and information. It panned out, and her practice is doing tremendously well today!
About the Client – Dr. Sievers, Dr. Van Vooren, and Dr. Darling are some of the hardest-working people you will ever meet. Not only are they incredibly good at what they do in orthodontics, but they also do it on a vast scale. Like Dr. Bell, they are in the top 1% of Invisalign clear aligner providers worldwide. For their site, we decided to combine the modern and the traditional—reflecting the vibe and feel of Minnesota, their home state. The copy I wrote is informative yet modern, fun, and appealing to a younger demographic.
About the Client – The Overhead Door Company® was an exciting client. We never did business with their corporate entity, at least as of January 2024; however, we did a great deal of business with their different franchises—a.k.a. Ribbons—throughout the country. I included The Overhead Door Company of Permian Basin™, to include in this portfolio because it is one of the largest clients Right Idea has in that vertical, and I worked on their SEO strategy.
The Overhead Door Company of Permian Basin
Blogs
Keith L. Schwartz DMD & Associates
T.V. Commercials
The VanDevere Bunch
About the Client – The VanDevere Bunch are some of the best people you will ever meet. They are also very high standard when it comes to their ad creative. What seems like simple, 15-second local car advertisements are some of the most challenging commercials to create. Why? You have less than 10 seconds to establish a creative visual that ties into what they are trying to sell that month. I also had to visualize and coordinate the ordering of props used for each shoot. The VanDeveres are very particular about what they want produced because they know their brand and what it represents—more than 50 years of family legacy and devotion to the community of Akron, Ohio. They also believe in having a good time and laughing. Writing for The VanDevere Bunch is as tricky as it is rewarding because it’s always fun to see these wacky concepts come to life!
Televised Spots:
The Edwards Autogroup
About the Client – It Pays to Make the Drive, It Pays to Cross the Bridge—if you’ve watched television in the Omaha Metro, chances are you’ve heard the slogan or are familiar with The Edwards Autogroup. Working with the people at Edwards was a lot of fun, and they have high standards for the ads behind all of their stores. While their creative is a bit more traditional with VanDevere, it can also change quickly in concept and message. Working with Edwards is never dull, and their stores are a great place to buy a new or pre-owned vehicle!
Televised Spots:
Meerkat Investor Insights
Meerkat Investor Insights was a project that my dad and I worked on while I was creating freelance content for Ultius Inc. He wanted to showcase some of his insights, hence part of the title, on the economy/stock market of that period, and I wanted to do the same using my knowledge of WordPress, marketing, content creation, etc. What followed was an enjoyable project that sadly had to cease activity once I started my employment at Right Idea Media & Creative. Regardless, you can still see my development and our collaboration via the link below! We also received several hundred dollars in donations, which we donated to charity.
Internship – Zenman Productions (Now Defunct)
Zenman Builds a Website With Personality For hrQ
hrQ approached Zenman to create a website that clearly expresses the company’s nationally-available comprehensive suite of talent-focused services, along with their activity in HR communities. We built an interactive chart that shows a selection of hrQ’s clients and how the company assisted with their human resource needs. We also helped present their client testimonials in an attractive and dynamic layout. In addition, hrQ wanted an inviting Meet The Team page where customers and candidates could learn more about the people behind the fun and unique personality of hrQ!
Zenman works closely with our clients to create websites that put your products and services front and center, inviting potential customers to reach out. Contact Zenman today for your consultation.
Hansen Orthodontic Specialists Website Launch!
When Zenman heard that Hansen Orthodontic Specialists was looking for a new custom site, we were chomping at the bit to get the job. Following their goals, we created a site that is straightforward for both current and new customers to use. The sleek design puts an emphasis on customer support and experience, complete with video of actual patients and staff. The chat feature lets site visitors talk to customer support with any questions they might have. The new site guides potential customers to learn everything they need to know about the different treatment options available and book a consultation with either the Lee’s Summit or Harrisonville offices.
Need to align the customer experience on your website? Reach out to us today for a consultation.
Zenman Gives 4Rivers Equipment the Right Tools For the Job
4 Rivers Equipment’s website is up and getting work done. Zenman’s designers put equipment up front so 4Rivers customers can quickly find what they’re looking for, whether for home & garden, farm & agriculture or construction & mining. Browse the inventory and find the piece of equipment you’re looking for, then get in contact with one of their fifteen locations across Wyoming, Colorado, New Mexico, and Texas. Head on over to 4 Rivers Equipment today to rent or buy the right equipment for your next project.
Need new branding and a website to go with it? Contact Zenman today! We’ll work hard so you look good and get the sale.
Bio2 Medical Taps Zenman For Website and Branding Work
Bio2 Medical is an innovative developer and manufacturer of vascular devices, most notably the Angel Catheter. Zenman was selected to design branding, print collateral, and a website to promote the company along with their advanced products for treating pulmonary embolism. Investors and customers have quick and easy access to clinical evidence and data about the catheter, along with a dynamic video walkthrough of the catheter’s key features and function. For more information on the Angel Catheter or how to invest, head to Bio2 Medical’s new website today.
If you have a product that needs an effective promotional website, contact Zenman today for a consultation.
Zenman Constructs New Website For Elward Systems
Zenman recently had the privilege of working with Elward Systems Corporation, one of Colorado’s most respected producers of exterior wall panels. We helped develop and design a website that gives their customers an easy way to compare and contrast the different systems and materials that the company has available for installation. The site provides updates on the company’s current projects along with an attractive page of previous projects complete with images of the buildings and information on the paneling used in construction. Visit Elward Systems’ new website today for information about their long history as a trusted construction provider.
Does your company need a new website that will speak to your clients? Contact Zenman. We can make it happen.
Zenman Aces The New GolfTec Website
Zenman is proud to announce GolfTec’s new website is up and running as smooth as Adam Scott’s swing. We listened to GolfTec’s needs so we could help design and develop a site that reflects their leadership and innovation with technical golf instruction. The website is as clutch as an eagle on the back nine, with an enhanced user interface and satisfying user experience. Talk to a coach, book a lesson, schedule a swing evaluation, and request pricing, all in a few easy steps. Already a student? The site offers a reliable way for current students to access their lesson plans online. Start your walk to becoming a par golfer today by visiting GolfTec’s new website or one of their many locations.
Your own custom website is just a chip shot away. Contact Zenman to have us tee it up for you.
Law Firm Robinson and Henry Picks Zenman For Divorce Website
Front Range law firm Robinson and Henry asked Zenman to design a distinctive microsite to provide information about their family law team and answer common divorce questions. Zenman’s custom animated graphics and clean iconography inform the reader while leading them through the content on the page. If you need information about protecting yourself during the divorce process, check out their free e-book: Top 10 Things to Know to Avoid a Divorce Disaster. Contact the attorneys at Robinson and Henry for divorce-related questions, needs, or concerns.
Contact Zenman today so we can help your business with content and web design that converts.
The Denver Musicians Association Website Has A New Look!
Zenman proudly helped the Denver Musicians Association develop a website that better serves the members of their organization. The Zenman team created a modern responsive design and we’re happy to say that the DMA website is beautiful and works great. The site’s sleek new navigation enhances the user experience, placing their current members and events at the forefront. The new design also makes the site’s information more appealing and accessible to newer generations of members. Come see the new Denver Musicians Association digs at https://www.denvermusicians.org/
Zenman can design and create a website that better represents your company and what you do. Contact us today.
Get The Scoop On Sweet Action Ice Cream’s New Website
Zenman is happy to announce Sweet Action Ice Cream’s tasty new website! Our designers and developers worked hard to create a site that tells locals where they can get their frozen treats (52 Broadway in Denver). We also set up an eCommerce store that sells their ice cream and apparel to people in the lower 48! We’re excited to help Sweet Action grow their business, serving the best of Colorado not only to retail customers but also wholesale to local businesses. Check out the new Sweet Action Ice Cream website or order online to have a variety pack (even vegan!) shipped to direct to your doorstep.
Need a delicious new website to serve your customers? Contact Zenman today!
Through An Intern’s Eyes: Zenman Ski Trip!
My alarm went off at 5 a.m. (two hours earlier than usual) on the Friday of my second week into my Zenman internship. I headed to our office, the unique Battery 621 building, to meet the bus that was leaving at 7:15 for the annual office ski trip.
A massive party bus pulled into the office parking lot to pick us up—as a 24-year-old recent college graduate I have seen my fair share of party busses, but this one put them all to shame. The thing looked like an 18-wheeler with tinted windows and black-leather seats. It reminded me of the V.I.P. room at a nightclub. (Or what I imagine the V.I.P. room might look like… 😉 ) We loaded our gear and everyone took their seats. Drinks were passed around and subwoofer-rich techno music started to shake the bus.
For someone new to “the working world,” I had so many questions. What am I getting myself into? Am I supposed to be drinking with my co-workers on what normally would be a work day? Is somebody going to drink too much? Will drinking as an intern get me fired? Images of stereotypical office parties gone wrong flooded my mind – hookups, puking, nudity. I was sure that somebody was going to lose their composure.
Turns out nobody lost it, though. Despite the party setting, everyone managed to have fun and keep their cool. We got to Loveland Ski Area a little after 8:30am. I began to unload my gear and-being from Nebraska-I struggled with the gear part. There aren’t a lot of mountains in my home state, just tons of corn and bad weather. Our SysAdmin/DevOps Engineer, Nick Evans, was kind enough to hang back and assist me with some of my equipment malfunctions, then we hit the slopes for the day.
Taylor, one of our designers, managed to lose his snowboard on a run and was never able to retrieve it. Two of our Web Developers, Kellee Martins and Corinne Winthrop, bravely stumbled their way down a horrific black diamond slope. I spent the day on green-level runs trying to keep my balance while looking like a dog in roller skates and getting laughed at by locals. It’s safe to say you won’t see any Zenman employees in the Winter X Games anytime soon.
Despite these struggles, everyone had a good time and nobody got hurt. Damp, sore, and exhausted, we dragged ourselves back onto the bus. We made a stop on the way home in Idaho Springs for a quick drink. One of our Account Managers, Thomas Vossler, was kind enough to buy a round for any of our co-workers that wanted one. We had our drinks and chatted a bit more and got back on the bus once more, relaxing for the hour trip back to Denver.
The bus parked in the Battery 621 parking lot and everyone stepped off gently. A little tipsy, but that kind of friendly-happy that people tend to get after a couple of drinks. The sober folks drove home but a few people responsibly got a ride sharing service.
I had never been part of a “work” outing like that. Most office environments I’ve been in were stuffy and buttoned-down. This trip was loose, light, and fun. Makes me wish I wasn’t just an intern.
Five Ways to Effectively Hire Millennials
One of the world’s youngest and most misunderstood generations is ready to work, and your company is going to have to hire them.
Millennials are taking job markets by storm and are now the largest members of the U.S. workforce, accounting for more than 35%. So how does one go about effectively attracting and hiring one of the newest additions to the working world? Here are five tips to hire the Millennial that best fits your open position!
- Have an Attractive and Informative Website with a Good User Interface
The internet will be how Millennials discover and learn about your company. It will also be their first impression of you and will play a factor in their decision to send you their resume.
A lot of Millennials have studied some form of internet coding at a certain point in their educations. They know what basic HTML looks like, and a handful can code a simple “Hello World!” Millennials can tell when your page style isn’t up to date, and that will give them second thoughts about working for you. If your site looks like it was coded a few years after the new millennium, you might want to consider an update or you’re going to lose potential candidates.
Have a website optimized for mobile platforms. Nothing annoys millennials (or anyone for that matter) more than having to use a site on their phone that’s only formatted for desktops. Plus, come on we’re a few years shy of 2020! If you don’t have a mobile version of your website, chances are your SEO won’t be strong enough for potential candidates to discover you right away.
The internet is important to Millennials, and regardless of your company having an appealing culture or not, an unattractive or confusing website to navigate will make them lose interest quickly. In a world where technology is becoming essential to everyday life—and to a generation that has never known life without some form of computer technology—you will seem very out of date.
- Be Active on Social Media
If you want to attract Millennials, your company needs to have a presence on social media. Something as simple as an active Twitter, Snapchat, or Instagram will show them that you are trying to stay relevant. Social media accounts can also be beneficial for your business’s inbound marketing game. It’ll allow you to interact with clients and employees while also extending your influence across the web, allowing potential clients and hires to discover you.
Millennials will find out if your company is active on social media. They are a generation that understands its power and how it can be used to promote business. The first thing they will look at is your website, the second will probably be your social media or blog.
Don’t understand social media or have the time to use it? There are plenty of people that specialize in promoting companies with all the latest mediums. This is also a great way to effectively hire Millennials while trying to make the necessary changes to attract more. A lot of communication, social media, and public relations specialists are from that generation.
- Have an Active Blog
Blogging isn’t what it was in the early 2000’s. A medium that was mainly about sharing personal beliefs, passions, views, arguing (this hasn’t changed much), etc. has become a platform for companies to sell themselves, and their services to customers and clients that may have never found them in the first place. Companies can bring-in clients doing as little as posting a few informative articles a week. The internet is a hotbed of people looking for quality and organized information that is easy to consume.
Your blog will be another way for Millennials to find you. You may get applicants that never even considered applying to your company because you provided them with an article they were looking for. Setting up a blog is easy, and the best part is, you can do it on your own website! There’s no relying on other blogging sites to hold your content. You can hire coders to create you a dedicated area on your website, so you can handle all of your outgoing articles in-house!
Having a blog is another way to provide a job that is hot in the Millennial market. Many bloggers are from that generation and are eager to gain the experience needed to climb in the Content field. If you post a job that requires writing content for the internet, chances are a good portion of your candidates will be Millennials.
- Adjust Your Office Culture
The main culture appeal that will attract Millennials to your company is dress code. They respond to the non-tradition work place, especially after the tech-boom of the late 90s.
Companies like Google and Apple set the trend of the non-traditional workplace by giving their employees the flexibility to wear whatever they want to work—assuming it’s appropriate. Millennials don’t understand how wearing an expensive suit to work every day improves the quality of their production at the office. However, they do see it as a stereotype that serves no purpose during a normal workday. They get that formal attire is sometimes necessary for certain occasions, but a Millennial writing posts for social media dressed as Gordon Gekko will fail to see the reasoning for said outfit.
This is a generation that grew up watching corporate satires like Office Space and The Office. If you show a potential Millennial hire around an office filled with cubicles and people in suits, they will start thinking about T.P.S. Reports or Dunder Mifflin Inc. Relax the dress code around your office and save the suit and tie or pantsuit for important occasions—because there is a time and place for that sort of attire.
Allowing furry friends around the office will also score you major points with Millennial candidates. Lots of companies are allowing dogs around the office, and the results seem to be paying off. A study done by the International Journal of Environmental Research and Public Health says that there is potential for social interactions around the workplace caused by dogs that may never happened otherwise. Dogs serve as common ground for a lot of people and help to break the ice in a social interaction, allowing for relationships to form between employees easier. They have also been proven to relieve stress, and that’s always a plus!
- Update Your Facilities and Aesthetic
By the time they were adolescents or young adults, almost every Millennial had a smart phone, and most of those phones were produced by Apple. The marketing and aesthetic techniques that Steve Jobs brought to the company make Millennials go nuts and set the bar for their expectations with anything tech-related. From the sleek and shiny design of their products, to the clean and minimalistic style of their stores, Apple created a “must have it” climate that millennials respond to whether they like the company or not.
Apple set the bar for style and aesthetic and Google set the bar for the workplace. In a successful effort to become the most popular search engine in the world, Google attracted the best computer scientists with their employee benefits, culture, and office facilities. Millennials grew up hearing about the insane perks and campus that Google employees have access to. Walk up to any Millennial and offer them a job at Google and chances are they will say yes right away. Your offices don’t have to have a slide, gourmet cafeteria, and nap pods, but it wouldn’t hurt to add some interesting features that you can use to sell yourself to potential hires.
While trendy, modern fixtures and aesthetic that give-off a more technological and futuristic vibe will go a long way—this isn’t a new idea. If you watch the show Mad Men, you will see the look and style of each office space change as the show moves forward from one generation to the next. Draper’s offices change from the conservative and traditional style of the 1960s, to the more colorful, liberal, and trendy space of the 1970s. Why? Because it made the advertisement agencies he was a part of more appealing to younger employees and clients which promoted growth.
If you can’t remodel the building you’re in, make the space you have your own. What is your company about? Do you and your employees share common interests? Highlight these things around your office and give-off a vibe that says, “this is who we are.” Standout! Millennials want to work for a company that has an identity. A company that is with the times and is unique. A company that puts their image out there, regardless of what people will say about them.
Michael Stanek’s Portfolio 